This eight-hour performance-level course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media Platforms in Disaster Management" (PER-304-W) by providing participants with a more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence in various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps. 

Participants will participate in group discussion and activities throughout the course that reinforce the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led comprehensive activity. 

Course Modules:

• Social Media Platform and Strategies Review 
• Tools to Support Social Media Efforts 
• Social Media Monitoring, Data Mining, and Mapping during Disasters
• Comprehensive Activities
  

• Public/Private Sector Organizations
• Community Emergency/Response Teams
• Neighborhood Organizations
• Community Associations
• State, County, Local Emergency Management Agencies
• Red Cross
• Emergency Medical Services
• Non-Governmental Organizations
• Private Business
• General Public
• Citizen/Community Volunteer
• Public Works
• Private Sector/Corporate Security and Safety

At the conclusion of this course, participants will be able to:

• Describe and evaluate the value of using various types of intermediate social media tools
• Create a social media strategy integrating tools, techniques, and best practices
• Use data mining, crowdsourcing, and mapping techniques for information gathering
• Apply social media tools and techniques in a comprehensive activity while implementing rumor dispelling techniques

Recommended courses include: 

• PER-304-W Social Media for Disaster Response and Recovery - https://ndptc.hawaii.edu/training/elearning
• IS-42, IS-100, IS-200 and IS-700

1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course.

2) This course conducts a pre-test, post-test, and course evaluation online. 

• Pre-test to be completed PRIOR to the course. Assists to assess familiarity with the course subject material.
• Post test to be completed at completion of course. To receive a FEMA issued Certificate of Completion, a post test score of at least 70% must be obtained.